ICAST 2025 New Products

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech bo...

The MACH Smash baitcast combo is engineered for precision. The reel features a recessed, externally adjustable MC-1 Magnetic Cast Control system to...

The ClapTail 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting soun...

The Accel RX Baitcast Combo is built for anglers seeking unmatched precision, performance, and cast control. This all-in-one setup pairs the advanc...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined desig...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...

The 3.25" Slinko from Yamamoto is a bite-sized version of the original 5.5" Slinko. Built using the same Mega Floater Formula that makes its bigger...

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentatio...

The 2025 Aird 80 is designed to deliver high-performance fishing at an affordable price, featuring a 90mm swept handle for increased leverage and...

The Mongrel from Frog Factory is going places no walking bait has ever gone. A hybrid bait, the Mongrel is a cross between a traditional walk...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional fi...

Easily fits in your tackle box, backpack, pocket, or leaning post — compact at 8.5” and just 3.9 oz. Features a lanyard hole for secure carry. Ergo...

The Strike King Rage Hawg is a versatile and highly effective fishing bait, designed with a slim profile to excel in a variety of techniques, inclu...

The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with ...

The Spade Blade line up quickly became a classic when it comes to ice fishing spoon. We are now proud to welcome the New Eurotackle Spade Blade Joi...

Built for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie a...

The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers tar...

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from...

Experience unmatched speed, precision, and power with the Lew’s Speed Spool RX Baitcast Reel. Built for serious anglers, this advanced reel combine...