ICAST 2025 New Products

The Tungsten Spinner features new age premium materials on a classic bait. Featuring an eco-friendly Tungsten weight that is 70% more dense than le...

The 2" plopper-style topwater bait catches them from both the bank and the boat, attracting bites from far away with its propeller tail. Its small...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

Product information Gamma Fly – Tungsten Scud Hair Fly Jig The Ultimate Micro Lure for Ice Fishing & Open Water Anglers Meet the...

Unique and innovative profile specifically designed for peak performance Dynamic paddle-tail action for irresistible movement in the water Enhanc...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with TOU...

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBl...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech bo...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentatio...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional fi...

The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with ...

The Spade Blade line up quickly became a classic when it comes to ice fishing spoon. We are now proud to welcome the New Eurotackle Spade Blade Joi...

The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers tar...

The Tungsten Forage Jig is the perfect balance of speed and action. Constructed of Tungsten, which is 70% more dense than lead, this spoon is heavy...

The tiniest Rapala lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more stri...

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds fl...

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentatio...