Lipless Crankbaits

Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free f...

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package. Th...

The Mini Trap is a proven favorite for covering lots of water fast to find and catch fish. Even at its 1/4- ounce weight, the Mini Trap has excelle...

Too much of a good thing doesn’t exist. The Bill Lewis Knockin’ Hammer Trap is an addition to the popular Hammer Trap line. The big difference is t...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary...