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Engineered for standout finesse presentations, the Strike King Sexy Bug delivers a one-of-a-kind profile packed with action. Its uniquely contoured...

The lendary family of Kastmaster spoons new family member. The Kastmaster DT is double cut on the both the front on the back to give it a skinnier,...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every...

The Hybrid Hunter feature a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerat...

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure se...

TRIUMPH SPINNING ROD FEATURES Premium quality SCII carbon Sea Guide Atlas Performance slim aluminum-oxide guides with black frames Sea Guide XDPS...

The Hybrid Hunter Jr. feature a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exagg...

They've taken all the great things about our well-loved Signature Series, combined it with the hard-charging, fish fighting power of the Tough Fly ...

Coated braid that glides through the rod guides with ease. Low stretch, very sensitive, and affordable.

Topwater propeller bait that rotates and buzzes, leaving bubbles and mayhem in its wake By varying the retrieval speed you can adjust the amount o...

The Flolite hoodies are ultralight, breathable and made for extreme heat. They are constructed with micro perforations that help wick moisture, ven...

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait fe...

The ECO50 hoodies have become the gold standard for sun shirts. Made of UPF 50+, 100% recycled polyester, these tightly woven, quick-dry tops are v...

Chasing the big topwater bass has been a passion of award-winning lure designer Bill Siemantel for many years. This year, he combined his skills wi...

Miss Mayfly® Moxie Wading Pants© Get ready to step into the water with confidence and style! With our Miss Mayfly® Moxie Wading Pants©, you’re not ...

The LK Legacy series pays homage to TFO’s founding rod designer Lefty Kreh by incorporating all his wisdom in the creation of the ultimate “big wat...

The reel features a durable solid aluminum frame with hi-tech carbon graphite side plates for an impressive strength to weight ratio. With the soft...

Freedom has taken its highly successful Minnow Spoon and kicked it up a few notches in creating the new Hammered Minnow Spoon. Incredible flash wil...

The TATULA CT was specifically designed and manufactured to bring anglers an entirely new standard of performance and aesthetics. Perfect for every...

Conceived from the ancestral link of predator, prey and bioenergetics, the Berkley Triple Minnow Rig revolutionizes the art of presenting a jighead...

Durably sensitive with impressive power, Triumph® rods are built for savvy anglers seeking the best in performance and value. TRIUMPH SPINNING ROD...

Spare Spool for the Echo Ion reel.

Get ready to make a splash with the Miss Mayfly® Moxie Chest Wader©! This isn’t your average fishing gear; it’s a revolution in comfort, designed e...

Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shimano...