Flashers, Fish Finders, & Sonar Systems

The difference between a good angler and great one is their attention to detail. The M5LR provides that element in a 3-color, real-time flasher tha...

THE PERFECT FIT FOR YOUR LARGER FISHFINDER OR COMBO This glove-friendly, easy-to-carry kit includes a high-narrow beam CHIRP transducer for crisp,...

Bait Pop is a patented formula developed by the Original Fish formula company owner. Developed to enhance your bait on live sonar technology. This...

For over a decade, the LX-7 has dotted the ice across the North — a trusted instrument for serious anglers and a defining platform in the digital s...