Flashers, Fish Finders, & Sonar Systems

3.5-inch CHIRP Fishfinder with GPS and Portable Kit Easy-to-use 3.5-inch color fishfinder with built-in, high-sensitivity GPS Portable carrying c...

The difference between a good angler and great one is their attention to detail. The M5LR provides that element in a 3-color, real-time flasher tha...

THE PERFECT FIT FOR YOUR LARGER FISHFINDER OR COMBO This glove-friendly, easy-to-carry kit includes a high-narrow beam CHIRP transducer for crisp,...

Bait Pop is a patented formula developed by the Original Fish formula company owner. Developed to enhance your bait on live sonar technology. This...

For over a decade, the LX-7 has dotted the ice across the North — a trusted instrument for serious anglers and a defining platform in the digital s...

The FL-8se Genz Pack classic design was improved even more by ice fishing legend Dave Genz. Dave has made his first "Blue Box" nearly indestructibl...