Crankbaits

The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. E...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates...

•DEADLY BAIT FOR ALL SPECIES: Designed just for trout but other species like them too •JERK BAIT ACTION: Long slender design is perfect for stop an...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while s...

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and season...

The ultra-light Rebel Wee-Crawfish is one of the most popular fishing lures in the world. Its small life-like profile entices bass, trout and panfish.

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Features: Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling ...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving c...

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

Perfect for shallow water, power fishing. The squarebill design and unique hunting action will constantly wander with erratic movement while still ...

Designed by Kevin Vandam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 squarebill. A gre...

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimickin...

Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its pre...

Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure. Makes a natural centerpiece in a woodsy ba...

Featuring key upgrades for tournament competition, the Strike King 6XD Elite Crankbaits deliver the same legendary 6XD performance that makes them ...

Delivering a wide wobble action in a bite-sized, 1.5 profile, Strike King's new Gravel Dawg grinds through rock, wood, and grass better than any m...

The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the ...

From the erratic action and chip-resistant finishes to the 3D "look alive" eyes--no detail has been spared in developing and delivering a lineup of...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every...