Baitfish

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

Preferred, proven, and popular shape Great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs Split tail design provides s...

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've ...

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines pr...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

DESCRIPTION The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split...

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of it's own. It's extremely versatile - all...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

The Strike King Rage Slim Swimmer is expertly crafted to elevate your fishing experience with its sleek, slimmed-down profile. This refined desig...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

The Yamamoto Scope Shad was designed to be the perfect tool for forward-facing sonar. However, the minnow bait is more than another among the new f...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

One time opportunity at the Shredder Jr! Unfortunately, the mold is not going to work going forward but their is a limited run of this unique soft ...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...

The Crappie Magnet Hammer Kit is the ultimate forward facing sonar combo. Designed by Brandon Smith the Hammer is a giant profile bait made specifi...