ICAST 2025 New Products

The Tungsten Spinner features new age premium materials on a classic bait. Featuring an eco-friendly Tungsten weight that is 70% more dense than le...

The Mop Drop Kit reinvents the classic mop fly with a 2X strong size 10 ultra point hook and absorbent chenille body for lifelike action that trout...

The 2" plopper-style topwater bait catches them from both the bank and the boat, attracting bites from far away with its propeller tail. Its small...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

Engineered for standout finesse presentations, the Strike King Sexy Bug delivers a one-of-a-kind profile packed with action. Its uniquely contoured...

The Eye Roll Jig Heads are realistic and functional for getting the most rolling and swinging action out of your soft plastic minnow or swim bait. ...

Product information Gamma Fly – Tungsten Scud Hair Fly Jig The Ultimate Micro Lure for Ice Fishing & Open Water Anglers Meet the...

Unique and innovative profile specifically designed for peak performance Dynamic paddle-tail action for irresistible movement in the water Enhanc...

The Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with new modern colors in a modern aesthetic. The best part? It c...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with TOU...

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBl...

Slab Sav is a powerful scented fishing gel made for anglers who want to make the most of every cast. Compared to Slab Bites, which provide a slow, ...

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder ...

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two f...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

No break-in period needed: The Riveter's custom serrated rivet and anodized blade create a loud and consistent squeak, straight out of the packa...

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimb...

The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog. Designed by frog fishing guru Fred Roumbanis, the Sonic Boom has a super so...

The Mr. Crappie XL Stiletto Jig Heads are meticulously engineered to elevate your fishing game. Featuring an ultra-thin wire, 90° nano-coated Gamak...

The Big Bite 4″ Fuzzy Scentsation Stick is creepy, crawly, and killer on bass. The Fuzzy Scentsation Stick features thin “fuzzy” appendages designe...

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

The Freedom Flyers are the new minnow to roll bass into the boat. The unique soft plastic design of the Freedom Flyer creates rolling and darting a...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...