Crankbaits

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST techn...

The Rebel Hellgrammite ultralight crankbait is a sinking lure with a bottom-searching action, perfect buggy profile and accurate, natural paint sch...

A proven fish-catcher when targeting pressured shallow water bass, the Strike King KVD Elite 1.5 Squarebill Crankbait has undergone an Elite Series...

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

Front bill design is ideal for “bouncing” off hard cover, deflecting off rock and wood, and eliciting strong reaction strikes Shallow diving crank...

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based baits ever. What make the BX™ Series so versatile is the fact that we ...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...

From the erratic action and chip-resistant finishes to the 3D "look alive" eyes--no detail has been spared in developing and delivering a lineup of...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...