Crankbaits

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, ...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a sm...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking me...

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...

The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action, deta...

Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body constru...

Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its pre...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

Truly one-of-a-kind pieces, they're the liveliest, yet toughest balsa based baits ever. What make the BX™ Series so versatile is the fact that we ...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...

Super sharp VMC® black nickel hooks. Hand-tuned and tank-tested ensures perfect swimming action right out of the box. Unmatchable action for attrac...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...