Crankbaits

The Vigorous action and lifelike finish make this lure irresistible to game fish. Whether trolling or casting, the bite is ON when you use a Challe...

As fishing evolves over time, we are always in search of the next best lure to catch the next big fish. McDowell's Custom Baits are no exception. E...

This small crankbait has a superior combination of casting distance, swimming action, maneuverability, and real life-life profile. It works in high...

The Pin’s Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a dura...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weight...

Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, ...

As fishing evolves over time, we are always in search of the next best lure to catch the next big fish. McDowell's Custom Baits are no exception. ...

•DEADLY BAIT FOR ALL SPECIES: Designed just for trout but other species like them too •JERK BAIT ACTION: Long slender design is perfect for stop an...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates...

The J-Spec is the Ultimate 3inch multi-species jerkbait. Professionally designed with an action and feel that has been tested and proven time and t...

The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. E...

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. This crankbait is grea...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a sm...

New for 2024, McDowell's Crappie Crank is a bite-sized shad shaped bait perfect for crappies, perch, and more! Hand painted in 19 fish-catching col...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

The tail-weighted, fast sinking GH46 Humpback Trout Minnow is built to dominate tough, technical streams and fast current. Despite its d...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while s...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking me...

Perfect for shallow water, power fishing. The squarebill design and unique hunting action will constantly wander with erratic movement while still ...

Classic Rapala wounded-minnow action, durable plastic body construction and loud rattles make the Harvest Shad ideal for targeting your favorite ga...

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and season...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 5XD Elite Crankbait dives deeper and moves faster to accomplish...