What's Working This Week?

Our top selling soft plastic for catching crappies! A must have for any panfish box. • UNIQUE SPLIT TAIL STAYS OPEN: Body has very little action bu...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

You've seen the Uni—now see it in full HD. Built with a new high-density HD TPE formula, the Uni HD takes the same size and proven fish-catching de...

The Yamamoto Fuzzy Senko Soft Bait gives bass a familiar look with an added twist, combining the proven Senko silhouette with fine-threaded skirt m...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, d...

The Mid Finesse Lil Sneaky Jig is the heavier cousin of the Lil Sneaky Jig, but also has a compact, finesse profile equipped with a powerful hook. ...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

This standard model buzzbait is one of the best on the market!