What's Working This Week?

The Vigorous action and lifelike finish make this lure irresistible to game fish. Whether trolling or casting, the bite is ON when you use a Challe...

Our top selling soft plastic for catching crappies! A must have for any panfish box. • UNIQUE SPLIT TAIL STAYS OPEN: Body has very little action bu...

The ultimate Micro Finesse soft swimbait. The Eurotackle B-Vibe is a paddle tail lure with ribbed body will provide an extremely natural swimming a...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The legend goes the yazhi minnow could catch wild trout at numbers unimaginable! The elders would talk about its lifelike action and appearance whi...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has ...

DESCRIPTION Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer i...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...