New Arrivals

Resin sealed swivel and blade for maximum rotation and flash. The new VMC® 7548 Bladed Hybrid treble hook, features a premium quality small Willow ...

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have bee...

With it's eye in the "down" position, it is ideal for the down shot fishing system, as it's engineered to ride perfectly horizontal when tied into ...

Original Road Runner Heads feature sticky sharp hooks and a nickel over brass Indiana blade. This means faster penetration and sound, flash and vib...

The KVD Mega Dawg was designed to do all that. It’s a premium KVD approved lure and is the BIG Dawg in the KVD Sexy Dawg family by Strike King®. It...

Poppers are irresistible to smaller bass and panfish. They imitate a variety of potential food sources including grasshoppers, frogs and wounded ba...

Positively the best line cleaner, conditioner, and UV block for fly lines. By cleaning, adding a slickness, filling in imperfections and protecting...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...

Ultra light, Super small, Blackbird Swivels are ideal for connecting leaders to the main line. Whether Steelhead fishing, Bass or Walleye, these ar...

This one piece, black float is ideal when stealth is required and is a perfect trotting float for Salmon and Steelhead. The Phantom is also excelle...

Specifications:– 6.5 inch profile– Weight: 1-5/8 oz.– 3D holographic eyes– Body & lip construction is high impact ABS– Paint is auto body grade...

Built in the same tradition as the Believer™ and Stalker, the new Super Believer™ is a medium running crankbait with a replaceable soft plastic, li...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every...

The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize mon...

Launch into a new age of soft baits with Missile Baits The 48 Stick Worm. With a nail weight in the rear, the durable (The) 48 Stick Worm produces ...

The 3.65” Baby D has a smaller, yet bulky, profile to flip and pitch but it also has finesse applications. When Texas rigging, the bait has a thin...

All Nikko baits are manufactured in Nikko’s own factories in Japan with a level of detail and quality Japan is famous for. With  proprietary floati...

DESCRIPTION A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's...

Description The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lak...