New Arrivals

Protect Your Gear. Pack It With Confidence. Built to protect and made to last, this hard-sided ice rod and reel case provides rugged security witho...

Keep Your Bait Ready for Action. Built for fast, efficient fishing, this water-tight, insulated bait bucket keeps your live bait protected and read...

Lightweight Performance. Built for the Big Bite. The 13 Fishing Thermo Ice Reel packs serious performance into a lightweight package. Its graphite ...

Military-Grade Protection for Your Most Valuable Creepy Crawlies. Keep your maggots, waxworms, mousies, and other live bait locked down and ready f...

Consistent Quality. Dependable Performance. Engineered with a precise, uniform diameter, this line delivers enhanced abrasion resistance, improved ...

Horizontal. Aggressive. Impossible to Ignore. This horizontal jig is built to demand attention, combining bugged-out eyes with a seductive Marabou ...

Deadsticking, Perfected. The Bait Striker takes hands-free ice fishing to the next level with the exclusive BaitStriker Switch, giving anglers the ...

Lightweight Doesn’t Mean Fragile. The Wicked Ice Fishing Reel is built to take on the toughest hardwater conditions without weighing you down. Its ...

Lightweight Doesn’t Mean Fragile. The Wicked Ice Fishing Reel is built to take on the toughest hardwater conditions without weighing you down. Its ...

Lightweight Performance. Smooth by Design. Built for the Hardwater. The Clout Ice Fishing Reel delivers the performance and durability hardwater an...

Redesigned. Reimagined. Better Than Ever. The 13 Fishing Descent brings proven inline performance to more hardwater anglers at an accessible price....

Feel the lightest bite. Set the hook with confidence. The Tickle Stick is engineered to amplify subtle bites, combining PC2 Flat Tip construction w...

Built for sensitivity. Tuned for precision. The Snitch Pro pairs a solid carbon blank with a hi-vis Flex-Core tip to deliver exceptional sensitivit...

Sometimes innovation means getting the basics exactly right. The Snitch Descent Combo has been putting fish in the hole for years—and now it’s been...

Full Battle Rattle. Zero Compromise. The Blackout Ice Combo is built to dominate when it matters most, delivering an advanced system engineered fo...

Feel more. React faster. Fish with confidence. The Surge combo delivers exceptional sensitivity and precision, keeping you connected to every strik...

Strength meets precision. The Capture Walleye is engineered for anglers targeting trophy fish beneath the ice, combining the sensitivity to detect ...

Designed for precision and sensitivity, the Fantom Combo brings together FreeFall® control and a responsive solid carbon and fiberglass rod to help...

Engineered for precision and lightning-fast response, the Snitch Pro Ice Combo combines a highly sensitive solid carbon rod with advanced reel tech...

Built for reliable performance and all-day comfort, the Bold Combo delivers dependable functionality for everyday ice fishing. Featuring a durable ...

Built for dependable performance on the ice, the White Noise Combo delivers durability, simplicity, and versatility for a wide range of ice fishing...

Ultra-light. Razor-sharp. Built to detect every bite. Featuring an integrated custom Evolve Titanium Spring Bobber, the Capture Panfish i...

Engineered for anglers who demand more, the StrikeMaster Maven 40V delivers the ultimate combination of power, speed, and lightweight performance. ...

More power. More holes. Maximum control. Engineered for stable, ergonomic handling, this ultra-lightweight, ultra-compact powerhouse deliver...