New Arrivals

Chrome-Alloy Swedish Stainless Steel blades for the Lazer Synthetic Ultra-Lite Hand Auger. Includes four blade screws for the 4" with 2 blades. Two...

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line cons...

With stealth-like invisibility, this Hydrophobic/Water Repellent line boasts superior strength and handling and is low-stretch for optimal hook set...

The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for o...

The LK Legacy series pays homage to TFO’s founding rod designer Lefty Kreh by incorporating all his wisdom in the creation of the ultimate “big wat...

Proven deadly on walleyes, saugers, perch and other predators. Short-shank Fire-Ball® design produces a compact live bait presentation ideal for v...

When vertically jigged the lure attracts fish from long distances while the dropper chain separates the bait from the lure for times when fish are ...

Featuring a slim, minnow-shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble hooks affixed to high quality spli...

From the erratic action and chip-resistant finishes to the 3D "look alive" eyes--no detail has been spared in developing and delivering a lineup of...

Beveled edges and tapered design offer an enticing fluttering action Holographic eyes UV Bright Finish reflects more light energy, strengthening t...

SPECIAL 100% FLUOROCARBON FORMULATED FOR ICE FISHING Low stretch formula for greater sensitivity and solid hooksets Thinner diameter for better lu...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofila...

Coated braid that glides through the rod guides with ease. Low stretch, very sensitive, and affordable.

PREMIUM MONO FOR QUICK HOOKUPS Low stretch design for solid hook sets, better control of your jig Outstanding strength per diameter

An aggressive taper design creates better turn-over when fishing indicators, streamers, egg patterns or when paired with split shot. A medium-stiff...

Eskimo Ice Anchors keep your ice shelter in place and secure on windy days. Widely-regarded as the best option on the market. These self-tapping an...

Stainless steel construction and designed to durably hold their edge, these dual flat blades are made to pair with Eskimo hand augers, or the Eskim...

The Eurotackle T-Flasher Tungsten jigging spoon is the one bait we all need! This game changer hard bait features a 99% Tungsten body, a custom Eu...

Small in hand but large in durability, dependability and performance, the Curado MGL 70 K is a new addition to Shimano’s coveted line of Curado low...

Heavy duty plastic guard complete with holding strap. Any size guard.

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink of break. Adjustable tension and hi-vis indicator bead give ang...