New Arrivals

110 Volts, runs on standard household current Powerful, inexpensive air pump systems to keep bait indefinitely No batteries required Produces 99.5...

The Guide’s Choice for tying spawn sacks in the Great Lakes, British Columbia and Canada’s Lake Ontario, Pautzke’s Yellow Jacket’s are one of our m...

Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as 'The Secret Bait of the Pros,' now everyon...

Because of its aerodynamic design, it’s the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers – in fresh a...

Because of its aerodynamic design, it’s the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers – in fresh a...

Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers - in fresh and...

Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers - in fresh and...

The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner makes this a very effective combination. B...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is f...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is ...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is ...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

DESCRIPTION Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely,...

DESCRIPTION Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely,...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. Calf...

The Large Helgrammite Pack contains (4) 2.75" bodies and (2) 1/64oz size 6 long-shank hooks. The Small Helgrammite Pack contains (4) 1.2...

Our best selling topwater bait now available in a smaller size. This is the perfect size for bass busting schools of small shad or baby bluegills i...

Pro and avid anglers have been modifying their skirted frogs for years. The goal being to create a smaller target for bass to hone in on. Modificat...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to te...

Excellent value, many grizzly dyed colors.