New Arrivals

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Compressed flat nose for better hook...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Four convenient sizes in easy to use dispensers. Sizes: BB-1 & BB-3 BB-2 & BB-4 BB-BB & AB

The Pin’s Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fish worldwide. They incorporate a dura...

Complete with the features that have made the Lexa a staple in markets across the country, now paired with our industry leading T-Wing System (TWS...

Rod Features: IM6 blank High density EVA grip with rear locking real seat Stainless Steel guides with stainless steel inserts Stainless steel hook...

A small surface bait with ultimate long casting ability & walking action. Predators can’t resist the outstanding surface action emitted by the ...

Made from high-quality neoprene Keep drinks cold, hands warm

Death Roe eggs are soft and deadly! Lifelike buoyancy Infused with an anise scent High-end, durable soft plastic Great for trout or salmon All pa...

(72 pages, over 50 knots). It includes all the best knots for new synthetic braids.

Two blank materials: Xtreme-Flex solid glass extra fast blanks designed for supple strike indicating tips and Precision-Taper solid carbon fast act...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

High density neoprene stopper designed to peg the weight close to the hook on a punch, flipping or pitching rig. Eliminates crimping and possible ...

The ultimate line for long casts and deep water fishing. High abrasion resistance low stretch. Structure FC for football heads, and A-rigs. The fi...

Recognized by Field & Stream as "Best of the Best" 2013 Lure, they're the liveliest, yet toughest balsa core baits ever. Balsa on the inside, ...

100% fluorocarbon with additional stretch designed specifically for crankbaits and reaction lures. Also great for rattle baits, jerkbaits, spinnerb...

100% fluorocarbon designed for ice fishing featuring low memory for better bite detection and easy handling in extreme cold conditions. Formulated ...

Eurotackle has revisited the classics and is excited to introduce the ultimate Micro Finesse Eurotube. This soft lure was designed to be a unique a...

Unique 3-blade, diamond-pattern prop produces entrancing sound and flash and enables slow retrieves so fish have no choice but to give in to tempta...

Durably sensitive with impressive power, Triumph® rods are built for savvy anglers seeking the best in performance and value. TRIUMPH SPINNING ROD...

The KVD rod series feature premium IM8 graphite blanks, split-grip EVA handles, brand new Lew’s® proprietary Full Contact reel seats with increased...

The KVD rod series feature premium IM8 graphite blanks, split-grip EVA handles, brand new Lew’s® proprietary Full Contact reel seats with increased...

Featuring a stainless centering pin, the TRD SpinZ can be easily inserted into the 10X Tough ElaZtech material and locks securely in place thanks ...