New Arrivals

.75” Multi Species Bait The Fire Waxie is a non-scented bait that is made to imitate real bug larvae. Durable, affordable with life-like action. Th...

1.75” Multi Species Bait The Fire Hellgrammite is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. ...

1.25” Multi Species Bait The Fire Nymph is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. They ar...

The Fire Craw is a non-scented bait that is made to imitate juvenile crawfish. Durable, affordable with life-like action. They are designed to be u...

Micro Fire Jig Heads are designed to be used with Fire Minnows and Fire Bugs. Can also be used drifting Fire Bait, Fire Balls, and salmon eggs unde...

Not all trout floats are created equal. To minimize spooking wary trout, Fire Floats are two-toned: colorful on the top so you can see it clearly a...

Not all trout floats are created equal. To minimize spooking wary trout, Fire Floats are two-toned: colorful on the top so you can see it clearly a...

Not all trout floats are created equal. To minimize spooking wary trout, Fire Floats are two-toned: colorful on the top so you can see it clearly a...

Pautzke’s Fire Mallows are specially treated and scented to attract trout. They are easy to use and can be fished alone or in combination with othe...

The Keitech Super Round tungsten jig heads are the finest lead-free jig heads currently available on the market. Their compact size-to-weight ratio...

In a time where forward-facing sonar is an ever more useful tool in the arsenal of a bass angler, we have relied upon Elite Series pro Jacob Powroz...

The Stream Queen Spinning Combo features a 6’6” medium power with a fast action, 2pc IM6 graphite rod making it the perfect all-purpose combo. Feat...

Colorful 3-Piece Net Assortment Floating Butterfly Net – 24″ handle with a 12″ hoop. Floating Creature and Bait Net – 18″ handle with a 11″x9″ ...

The Transformers Fishing Pole is for young anglers ages 4-8 who are ready to have a blast on the water. This ready-to-fish kit includes a pre-spool...

The LOL Fishing Pole is for young anglers ages 4-8 who are ready to have a blast on the water. This ready-to-fish kit includes a pre-spooled spinca...

Does your little one want to be a Ninja Turtle? They can be now, on the water, alongside Leonardo, Michelangelo, Donatello, and Raphael with the Te...

Let her join Skye and the Paw Patrol crew for fun fishing adventures with the Paw Patrol Girls Youth Fishing Pole . Designed for kids ages 4–8, thi...

Your young angler can team up with Chase, Marshall, and Rubble for brand-new water adventures with the Paw Patrol Boys Youth Fishing Pole. Designed...

The Monster Jam Fishing Pole is for young anglers ages 4Ð8 who are ready to have a blast on the water. This ready-to-fish kit includes a pre-spoole...