New Arrivals

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the origin...

America’s favorite rod just got better! Ugly Stik® GX2™ Youth Spinning combo is the perfect choice for youth anglers. Including the same great feat...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the origin...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the origin...

A perfect option when a little more flash, flutter and finesse is needed. The new Thumper Spoon is constructed of a premium stamped brass with stra...

The #1 ice spoon just got better. The new Tungsten Buck-Shot ® Rattle Spoon features a new material with a classic sound. All the ticking, thumping...

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and ...

Benefits Natural Wool Insulation: Keeps hands warm even when wet, ideal for cold, damp conditions. Convertible Finger Access: Flip-back mitten d...

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer ...

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package. Th...

Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small profile, hyper-effective topwater bait that you need in your line u...

The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending...

Extra salt content provides excellent “shimmy” action on the fall Integrated slot for VMC Crossover Rings to maximize usage when Wacky or Neko rig...

When the Hatchet Spoon hits the water its intense rapid start & fluttering energy delivers maximum action and vibration grabbing the attention ...

The original proven Bull Spoon just got blinged out with a bladed hybrid treble hook for maximum flash and vibration! Erratic, wounded baitfish act...

The perfect set up for attracting bitsy bites, Zebcos 33 Micro spincast combo with Strike KingBitsy tackle kit features an easy-to-use reel for eff...

Featuring a premium graphite blank, stainless-steel guides with aluminum oxide inserts for durability and strength, Mr. Crappie’s new Crappie Thund...

Take things into high gear with the MACH® 1 Baitcast Combo. The reel features 7+1 stainless steel ball bearings, a rulon drag system with 15 lb. ma...

The do-everything topwater lure Spits, darts and chugs like fleeing baitfish Weighted tail for long casts Loud rattle Teaser tail hook

Super TPE material is extremely durable and allows bait to float Unique paddle tail design offers subtle swimming action Solid body for maximum du...

Featuring key upgrades for tournament competition, the Strike King 6XD Elite Crankbaits deliver the same legendary 6XD performance that makes them ...

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 5XD Elite Crankbait dives deeper and moves faster to accomplish...