New Arrivals

The Series 4S features the same body design as the popular Series 4, but is designed for shallow applications. It crawls through all types of thick...

A mix of 4 colors to get this product. Looks great wet!

UV Ice dub is interlaced in the fibers. The material is squishy, flexible, squashy and fish chew it!

Less invasive than treble hooks, the Owner Single Replacement Hook X Strong are ideal for pre-fishing and practicing catch-and-release. Equipped wi...

If you’re looking for action that will trick any bass into biting, look no further than the Strike King Hardliner. This flatsided crankbait feels l...

Boogle bugs to large trout streamers - Perfect for light-duty smallmouth fishing or banging the banks in search of carnivorous trout Big fish, big ...

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBl...

Ultralight fishing anglers need a rod with enhanced sensitivity, lightness and control – The Eurotackle Rise Spinning Rods is the one. If you are ...

Bait Finesse System anglers need a rod with enhanced sensitivity, lightness and control – The Eurotackle Rise BFS Rods is the one.The Bait Finesse ...

The groundbreaking Stick Jacket PRO Series rod covers – denser, tougher, and expertly designed to redefine gear protection. Say goodbye to the hass...

Absolute Tippet is made with proprietary copolymer blends that are designed to drastically reduce water absorption while maintaining an optimal su...

Absolute fluorocarbon leaders and tippet boast a 15% higher knot strength compared to our previous material and features incredible clarity and ab...

A unique two-layer construction means this 100% fluorocarbon tippet is the strongest we’ve ever offered: up to 33% higher knot strength. A softer ...

Powerful front taper to easily cast typical bass flies Long handling section to deliver and control the fly at distance Low stretch DirectCore for...

Modeled after the popular 4200 series, the fully machined SPECTRUM is a true large arbor performance fly reel. With concave spool surface, for opti...

Equipped with a high-performance blank (Graphite IIIe), the FOUNDATION has a fast action providing excellent casting power and effortless control. ...

Incredible strength to diameter ratio Soft material for high knot strength High performance taper

The Oneten SR is a shallow model of the Vision Oneten series, which is recognized worldwide as the "KING OF JERKBAITS".The Oneten SR has a maximum ...

Features: Convertible black panel zips down and tucks away Built in drop down pockets with removable fly patch Padded collar and yoke Rod holder,...

Introducing the next evolution in heavy duty application baitcasting reels, the new Tatula 200. Built to handle big and heavy baits while providing...

The legend goes the yazhi minnow could catch wild trout at numbers unimaginable! The elders would talk about its lifelike action and appearance whi...

Absolute Fluorocarbon Tapered Leaders are suitable for a wide range of applications. Whether you are dead-drifting a double nymph rig, throwing s...

Made from proprietary nylon copolymer blends that reduce water absorption, but maintain maximum knot strength and optimal suppleness, there is an ...

Made from proprietary nylon copolymer blends that reduce water absorption, but maintain maximum knot strength and optimal suppleness, there is an ...