New Arrivals

The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with ...

Leech Leather Strips are a dynamic, lifelike material designed to add irresistible movement and texture to leech, worm, and streamer patterns.

Product information Gamma Fly – Tungsten Scud Hair Fly Jig The Ultimate Micro Lure for Ice Fishing & Open Water Anglers Meet the...

The Spade Blade line up quickly became a classic when it comes to ice fishing spoon. We are now proud to welcome the New Eurotackle Spade Blade Joi...

The Alloy Blade from SteelShad is a redesigned version of the original SteelShad, with new modern colors in a modern aesthetic. The best part? It c...

Made of tru tungsten, this jig offers a faster fall and more sensitivity than other lure materials. It features a small propeller blade for extra f...

The Tung Bug is a tungsten blade bait designed for ice fishing. It features a realistic body with hologram eyes. Made of tungsten, it offers a fast...

The FishDaddy Dirty Bomb Minnow is a micro blade bait designed specifically for vertical fishing, with the weight distributed disproportionately to...

The Mongrel from Frog Factory is going places no walking bait has ever gone. A hybrid bait, the Mongrel is a cross between a traditional walk...

Glide baits and swimbaits have seen increased popularity and now there is a choice in fluorocarbon made specifically for them. Big Bait FC was des...

As the use of braided lines on spinning reels continues to grow in popularity Sunline continues to develop new braided lines for increased efficien...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with TOU...

Perfect for icing everything from panfish to walleye, the Zebco Solid Ice Spinning Combo gives you a durable basic setup for everyday use, in all c...

Designed to excel in a wide range of applications, the New Tatula X TW 100 reel incorporates Daiwa's innovative LC Concept MAGFORCE-Z Spool, engine...

Four-strand braid with an extremely tight weave Virtually no stretch High abrasion resistance Keeps a round shape Minimal fraying or color fading ...

Catch a Bass and Raise Your Glass! The Berkley Bladed Jig Kit gives an angler of any ability two perfectly paired products that are certified BI...

The Yama Bug from Yamamoto was built due to demand from our pros and incorporates their input into what would make the ultimate creature bait. The ...

The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog. Designed by frog fishing guru Fred Roumbanis, the Sonic Boom has a super so...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...