New Arrivals

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

The Otter Sled Hyfax Runner Kits are rugged, and dependable! They are the ideal choice for the high-miler who needs extreme durability for those lo...

Treble 2X strong, regular shank with curved point More Information WATER TYPE Freshwater BARB Barbed EYE CONFIGURATION Straight GAP Regula...

The VMC Stand-Up Shaky Head Jig is designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom. The VMC Stand-Up...

Unique belly design and belly weight help keel the bait on retrieve Paddle tail legs create subtle kicking action VMC Black Nickel hook

Protect your rigged-up lure from damage and tangling with other lures, rods, and lines. Durable, clear, hook-resistant PVC window Reinforced hook ...

REAR LOADED / FULL SIZE HEAVYHEAVYWEIGHT POWERPrimary: Heavy Indicator / Big DrySecondary: Streamer / Dry Dropper / Light Indicator At a full line-...

The Bubbler Blade from Buckeye Lures is a topwater spinnerbait that always keeps it moving. Designed to be reeled through laydowns and emergent gra...

Experience laser precision and lightweight performance in Lew’s Laser Lite Spinning Reel. The reel features a streamlined 7-bearing system design w...

The 580 MINNOW is the perfect rod for young anglers. It's built with enough power to throw a wide variety of flies, but the shorter 8' length offer...

Don't let its old skool looks fool you. The 5wt Original Freshwater Kit is prepared to make all your trout fly fishing dreams come true. The medium...

Signature Style: Unique all-over fly pattern print. Stay Cool: High-airflow mesh back for hot days on the water. Custom Fit: Classic adjustab...

A mesh back trucker hat that provides breathable protection on the water. Featuring the Sage logo over a fish scale patch by artist Casey Underwood...

With a RIO Cranky kit, anglers can change lines quickly and efficiently as fishing conditions change. Simply wind the line off the reel through the...

RIO'S FLY CLIPS are ultra-fast, easy connection clips that allow anglers to change flies with extreme ease and speed, and prevents leaders and tipp...

The most supple, highest knot-strength nylon trout tippet ever made. • Suppler material for higher knot strength• Incredible strength to dia...

Whether it’s pitching and twitching leggy salmonfly patterns with the 690-4 or animating large, lethal streamers with the 896-4, ARROW provides the...

The small water DART features a short-range fast action for chasing wary trout in still and clear water, close quarters, or obstacle-ridden streams...

Continuing with the original features progressively tapered full-tang blade of European stainless steel that takes and holds an ultra-sharp edge. B...

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-...

The Yamamoto Fuzzy Nuki offers flipping and pitching anglers a heavy soft plastic option with added visual appeal and secondary movement, designed ...

The Yamamoto Fuzzy Senko Soft Bait gives bass a familiar look with an added twist, combining the proven Senko silhouette with fine-threaded skirt m...