New Arrivals

The FishLab BBZ Bio-Shad Crankbait is the perfect choice for outdoor enthusiasts looking to catch some bass. This compact bodied four-piece swimbai...

The weight that started it all, the original Bullet Weight. The worm sinker that put Bullet Weights on the map, great for Texas Rig fishing and man...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

Whether you're hover rigging with forward-facing sonar, drop-shotting deep structure, or slow-rolling for giants, the Panorama adapts to any techni...

The Provoke series of jerkbaits, meticulously crafted by our top professionals, now includes two versatile sizes: the Provoke 106DD and the new Pro...

Shimano's legendary Boost concept technology prevails with the introduction of World Pop 69F FLASH Boost, a multi-purpose popper unlike anything el...

A jointed minnow that is effective against selective bass that stick to baitfish. However, it is not designed to focus only on special situations a...

Poised below the specialized blade, the Jackall Dera Buzz Buzzbait boasts a custom-designed head with holographic eyes that is meticulously molded ...

The Tiny Dancer: is a 1 7/8” paddle tail with a ton of action. You can cast(chunk and wind)this lure, long line with it, or pitch the lure for sing...

The Guide Series Tab No Show is our premier line of moisture wicking, premium cushioned, light-weight Merino Wool performance fishing socks. Featur...

The Crappie Magnet Roo is a small profile and split tail bait that mimics a tiny shad. The unique pouch in belly holds scent, Crappie Magnet Slab B...

Developed to further Daiwa's commitment to the support of independent dealers, the new Kage SV TW150 is sure to please anglers of all skill levels ...

The new Tatula 150 baitcasting series continues to provide anglers with the power and performance that power-fishing requires, now with an even mor...

Light as a feather but tough as nails. Constructed similarly to an athletic sneaker, the Chrome Lite™ is incredibly light, low profile, and nimble...

Specifically designed for Trout fishing in fast moving water, the Caperlan MNW Fast Sinking is a 2" flat sided jerkbait weight 3/16oz (5g) that wil...

Made to sync with your on-water processes, the ambidextrous Headwaters Sling Pack divides, conquers, and corrals with a rugged 630-Denier build, a ...

The Simms next-generation Guide Nipper combine aerospace-grade aluminum architecture with surgically-sharp jaws for ideal performance with light to...

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBl...

Ultralight fishing anglers need a rod with enhanced sensitivity, lightness and control – The Eurotackle Rise Spinning Rods is the one. If you are ...

The groundbreaking Stick Jacket PRO Series rod covers – denser, tougher, and expertly designed to redefine gear protection. Say goodbye to the hass...

Modeled after the popular 4200 series, the fully machined SPECTRUM is a true large arbor performance fly reel. With concave spool surface, for opti...