New Arrivals

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains a...

The weedless ned allows you to rig our Foxtails and Craws ned rig style and stay weedless! Fish your favorite rigs around weeds, rocks, wood, and o...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

The tiniest Rapala lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more stri...

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional fi...

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds fl...

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you r...

The Tyrant Lolas rotating head and tail blades along with the stationary mid body produces the vibration and plop that drives top water bass, big p...

Kenders Kanoe jig is a unique profile that is designed to sit horizontal in the water, and have a darting action when jigged. Load up with waxies o...

Bass-focused. Tech-forward. Exotic. Buy if you never compromise… if you prioritize lightweight and balanced performance in any specific presentatio...

Musky fisherman know Mepps® makes quality and proven fish catching lures. The Mepps® double Blade Musky Flashabou continues this tradition with twi...

DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The MOGAMBO GRUB which was used to set numerous freshwater world records in the Great Lakes...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surfac...

The Skeena hook by Blood Run Fishing is constructed of carbon black forged steel in an extremely light weight but heavy duty design.Size 3/0 are de...

The Tungsten Spinner features new age premium materials on a classic bait. Featuring an eco-friendly Tungsten weight that is 70% more dense than le...

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer...

Always within reach Secure and adjustable fit Built to last

Always within reach Secure and adjustable fit Built to last

Always within reach Secure and adjustable fit Built to last

Secure and Adjustable fit Always within reach Built to last

The HAZE-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum ...

Precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, ...

Craw: Features -Compact and lifelike 3" crawfish imitation has proprietary fur embedded claws which attracts more fish and is ideal for Ned rig a...

Polarized TAC lens 100% UVA/UVB Protection Inset bifocals Black Frame/ Brown Lens