New Arrivals

DESCRIPTION An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer ...

Do as Denny Brauer does when he needs to generate some action quickly and tie on a Premier™ Pro-Model® Jig from Strike King®.

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups an...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has ...

DESCRIPTION Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even m...

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Its fine tuned action will quickly mak...

3D Scanned details will fool even the most vary predator fish and ensure you brutal attacks. Hard ultra-strong ABS body, Nylon Mesh joint with soft...

Premium Hi Carbon Steel chemically sharpened Needle Point hook and bucktail with tinsel fibers enhance visual attraction. 3D Holographic eyes. Th...

•DEADLY BAIT FOR ALL SPECIES: Designed just for trout but other species like them too •JERK BAIT ACTION: Long slender design is perfect for stop an...

Thomas Fighting Fish Spoons feature a unique bend and embossed scale pattern to create an action and flash highly irresistible to all types of game...

The Thomas Double Spinn is a unique twin-bladed, in-line spinner that is deadly on trout, and many other types of game fish and panfish. It is qua...

The Original Rooster Tail with treble hook.  Unique Spinning ActionIn-Line Weighted Body DesignPulsating Hackle Tail Attracts Fish1/32 oz (202 mode...

First issued a U.S. patent in 1946, the Buoyant is an erratic-action wobbler that imitates the darting motion of a frantic, fleeing baitfish. This...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accura...

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose an...

Designed by FLW Tour Pro James Watson. The Worldwide spoon is perfect for open water casting, vertical fishing, ledge pumping, and spoon jacking in...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The ...