New Arrivals

The short arm design increases vibration and puts the flashing blade right over the hook so fish strike at the right place. Built-in rattle and Spi...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

The Strike King® KVD Perfect Plastics Game Hawg has a lithe, supple, totally natural build that allows it to slither cleanly through vegetation wit...

A large deep diver with a 0° diving plane, the Series 6 is designed to cast extreme distances. Systematic flat areas are incorporated to send out l...

A small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. Small bodied Deep diver Dives to 8...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving ...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving c...

Like fishing shallow? The KVD 1.5 shallow running squarebill is the bait for you. This bait is designed to bounce off of rocks in extremely shallow...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement, while ...

The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Upsized bi...

The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimmin...

The Series 4 is great for medium depth, heavy cover applications and dirty water.

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while s...

Perfect for shallow water, power fishing. The squarebill design and unique hunting action will constantly wander with erratic movement while still ...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee...

It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body...

Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Unique clacking soun...

In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. Inverted line tie on the upper par...

The 7" Suick Weighted Thriller offers the enticing dive and rise Suick action. Can be used with lighter tackle. Drives Muskies and Northern Pike ab...

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

DESCRIPTION The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned R...