New Arrivals

The Yamamoto Uni is designed to be irresistible to bass. An urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with ...

Product information Gamma Fly – Tungsten Scud Hair Fly Jig The Ultimate Micro Lure for Ice Fishing & Open Water Anglers Meet the...

The Spade Blade line up quickly became a classic when it comes to ice fishing spoon. We are now proud to welcome the New Eurotackle Spade Blade Joi...

Made of tru tungsten, this jig offers a faster fall and more sensitivity than other lure materials. It features a small propeller blade for extra f...

The all-new CROSSFIRE LT features a complete model overhaul, now equipped with AIRDRIVE DESIGN for flawless and effortless rotation. Built with TOU...

Perfect for icing everything from panfish to walleye, the Zebco Solid Ice Spinning Combo gives you a durable basic setup for everyday use, in all c...

Four-strand braid with an extremely tight weave Virtually no stretch High abrasion resistance Keeps a round shape Minimal fraying or color fading ...

The Frog Factory Sonic Boom is everything you’ve ever wanted in a frog. Designed by frog fishing guru Fred Roumbanis, the Sonic Boom has a super so...

The Berkley PowerBait Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft gl...

The SWAG LT Swimbait combines a wide, stable swim action with a versatile Over/Under Line-Through harness for dorsal or belly hook rigging. Built f...

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durabi...

The Bill Lewis Big Gizz Hard Bait replicates a 6-inch gizzard shad with a lifelike profile and fiber tail, making it a go-to option for anglers tar...

Unique and innovative profile specifically designed for peak performance Dynamic paddle-tail action for irresistible movement in the water Enhanc...

The warmest in the Clam sock system, the Clam Merino Wool Heavyweight Sock is built for extreme cold. Wear it alone for superior warmth, or pair it...

The Spooler Elite Combo is built around Clam’s wildly popular Spooler Elite Reel. We paired that reel up with a rod custom built to complement the ...

STUDDED 90 DEGREE SOLE Oil & Acid resistant rubber with aggressive lugs & 90 degree right angle heel to outlast the harshest conditions. ...

Triple Threat Carbide Spikes bite into smooth, slick surfaces ensuring long-lasting, positive traction in treacherous terrain. Traction: The 100...

Studded Vibram XS TREK interchangeable sole with OmniTrax technology. Traction: Vibram XS TREK compound with 36 carbide-tipped studs per pair. S...

8 MILLIMETERS OF ULTRA-WARM, WATERPROOF, WEATHER-READY NEOPRENE TO COMBAT THE WORLD'S COLDEST REGIONS.. VERSATILE TRACTION: OmniTrax® Interchang...

MEET THE UNDISPUTED RULER OF THE NORTH. VERSATILE TRACTION: Customized traction on the fly; easily change soles as conditions or terrain demand....

8 MILLIMETERS OF ULTRA-WARM, WATERPROOF, WEATHER-READY NEOPRENE TO COMBAT THE WORLD'S COLDEST REGIONS.. VERSATILE TRACTION: OmniTrax® Interchang...

MEET THE UNDISPUTED RULER OF THE NORTH. VERSATILE TRACTION: Customized traction on the fly; easily change soles as conditions or terrain demand....

The Tungsten Forage Jig is the perfect balance of speed and action. Constructed of Tungsten, which is 70% more dense than lead, this spoon is heavy...