New Arrivals

DESCRIPTION Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer i...

Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5-inch, large-bodied drop-shot lure features a bulky profile a...

This salt-impregnated Flip-N-Tube is designed especially for flippin‘ and pitching. Strike King®'s innovative Flip-n-Tubes feature a special patent...

Drop it right on their head and watch how many more fish you pull out of those brush piles.

Built on the same compact, rigid and versatile platform as the popular SLX baitcasting reel, with the addition of Shimano’s unique DC Braking techn...

Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shimano...

Nylon Tapered trout leaders are extruded from high-tenacity copolymers for an exceptional blend of abrasion resistance and knot strength. The suppl...

444 Spring Creek remains supple in the coldest conditions. The dark olive color eliminates line flash for the spookiest trout in clear spring creek...

The Vigorous action and lifelike finish make this lure irresistible to game fish. Whether trolling or casting, the bite is ON when you use a Challe...

The reel features a durable solid aluminum frame with hi-tech carbon graphite side plates for an impressive strength to weight ratio. With the soft...

For when precision counts Silicone tubing for float placement Slot for line Available in 6 sizes 2.0, 3.5, 4.0, 7.0, 9.0, 11.0 Perfect match for Sh...

• EXTRA LARGE CURLY TAIL BODY: This extra large curly tail has great action • HINGED MIDSECTION: The middle part of the body has a hinged area that...

Streamer Sink Tip 15 is built with an aggressive short taper design that features a 15 ft type 6 sinking tip (6 Inches Per Second). The over-weight...

Streamer Sink Tip 10 is built with an aggressive short taper design that features a 10ft type 6 sinking tip (6 Inches Per Second). The over-weighte...

Cortland’s Streamer line is built with an aggressive short taper design to deliver large flies with ease. The over-weighted floating head loads rod...

Our Compact Intermediate is the most versatile intermediate line we offer. An ideal fly line for a wide variety of temperatures and species such as...

• HOLDS PLASTIC BETTER: Barbs on the side holds plastic better than other style barbs • SHARP BLACK NICKEL HOOK: Extra sharp black nickel size 3 ji...

Crappie Magnet Jig Heads have a unique action, these heads work great when fishing in small ponds or shallow conditions.

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of ...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

DESCRIPTION Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks...

Reinforced Brass Gearing can carry the load of more powerful quarry and is housed with a Rigid Aluminum Frame and Sideplate. To handle increased to...