New Arrivals

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have bee...

Original Road Runner Heads feature sticky sharp hooks and a nickel over brass Indiana blade. This means faster penetration and sound, flash and vib...

The KVD Mega Dawg was designed to do all that. It’s a premium KVD approved lure and is the BIG Dawg in the KVD Sexy Dawg family by Strike King®. It...

These strong smelling pre-made dough balls will drive a whole herd of catfish into big-time feeding frenzy. Specially formulated to hold firmly and...

Description The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size all...

This one piece, black float is ideal when stealth is required and is a perfect trotting float for Salmon and Steelhead. The Phantom is also excelle...

Specifications:– 6.5 inch profile– Weight: 1-5/8 oz.– 3D holographic eyes– Body & lip construction is high impact ABS– Paint is auto body grade...

Built in the same tradition as the Believer™ and Stalker, the new Super Believer™ is a medium running crankbait with a replaceable soft plastic, li...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolin...

The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize mon...

All Nikko baits are manufactured in Nikko’s own factories in Japan with a level of detail and quality Japan is famous for. With  proprietary floati...

DESCRIPTION A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's...

Description The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lak...

Description The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues t...

Description The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the ...

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

This standard model buzzbait is one of the best on the market!

he Sexy Spoon is an awesome schooling fish bait. Previously a ''sexy secret'' known only to the pros, Strike King®'s heavy-duty Sexy Spoon is now a...

For decades, the MINI-KING® Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers ...

Awesome Crappie crank colors Premium red hooks Dives to 8' 2" long

Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free f...