New Arrivals

The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for o...

The LK Legacy series pays homage to TFO’s founding rod designer Lefty Kreh by incorporating all his wisdom in the creation of the ultimate “big wat...

When vertically jigged the lure attracts fish from long distances while the dropper chain separates the bait from the lure for times when fish are ...

Featuring a slim, minnow-shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble hooks affixed to high quality spli...

From the erratic action and chip-resistant finishes to the 3D "look alive" eyes--no detail has been spared in developing and delivering a lineup of...

Beveled edges and tapered design offer an enticing fluttering action Holographic eyes UV Bright Finish reflects more light energy, strengthening t...

SPECIAL 100% FLUOROCARBON FORMULATED FOR ICE FISHING Low stretch formula for greater sensitivity and solid hooksets Thinner diameter for better lu...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofila...

PREMIUM MONO FOR QUICK HOOKUPS Low stretch design for solid hook sets, better control of your jig Outstanding strength per diameter

An aggressive taper design creates better turn-over when fishing indicators, streamers, egg patterns or when paired with split shot. A medium-stiff...

Stainless steel construction and designed to durably hold their edge, these dual flat blades are made to pair with Eskimo hand augers, or the Eskim...

Small in hand but large in durability, dependability and performance, the Curado MGL 70 K is a new addition to Shimano’s coveted line of Curado low...

Heavy duty plastic guard complete with holding strap. Any size guard.

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abso...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abso...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibra...

In a class all its own, Daiwa’s new J-Fluoro Samurai high-end fluorocarbon mainline brings invisibility and high performance to anglers of all walk...

The TATULA CT was specifically designed and manufactured to bring anglers an entirely new standard of performance and aesthetics. Perfect for every...

Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft or cut bait. Bait stays on ...

The first Salmon/Steelhead lure designed to imitate a sac fry that has been dislodges from the gravel and is frantically wiggling to get back to th...