New Arrivals

Easy to apply, professional strength Fire Gel is manufactured to work on flies, lures, bait and more! 1.65 oz

Mike Bucca's Baby Bullshad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics o...

Constructed on a high-modulus graphite blank, Clarus rods feature a Shimano Custom Reel Seat as well Titanium Oxide guides to minimize friction and...

From Freshwater to Saltwater, anglers depend on PowerPro to provide an edge over standard Monofilament or even other super braids. Exclusive Enhanc...

Features Include: 60 degree Jig Hook Barbless Extra wide gap Black Nickel Chemically sharpened needle point offers the best possible penetration M...

TRIUMPH SPINNING ROD FEATURES Premium quality SCII carbon Sea Guide Atlas Performance slim aluminum-oxide guides with black frames Sea Guide XDPS...

Style, innovation, research, and passion come together in the birth of the New Zillion SV TW. With 40 years of research and experience in magnetic ...

Salmon egg style, offset with up eye and a single slice L038 Salmon Egg Baitholder Hook

Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as 'The Secret Bait of the Pros,' now everyon...

Because of its aerodynamic design, it’s the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers – in fresh a...

Because of its aerodynamic design, it’s the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers – in fresh a...

Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers - in fresh and...

Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers - in fresh and...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is f...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is ...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with th...

DESCRIPTION Featuring the mushroom shaped head preferred by Ned Rig enthusiasts and a welded wire keeper that grips ElaZtech® softbaits securely,...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. Calf...

Our best selling topwater bait now available in a smaller size. This is the perfect size for bass busting schools of small shad or baby bluegills i...

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to te...