New Arrivals

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

FEATURES 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor Designed to per...

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and season...

Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pauses, or reeled constantly at a medium retrieve ...

Features: Multiple Sizes Available Protect the gear inside of your Otter Sled or Shelter during transport Heavyweight polyester fabric is extremel...

Constructed with newly engineered SCII carbon fiber, and SCVI reinforcements, that is both stronger in flexural strength and lighter than its prev...

Constructed with newly engineered SCII carbon fiber, and SCVI reinforcements, that is both stronger in flexural strength and lighter than its pr...

The ‘No Tools Required’ fly reel is as simple as the name sounds. Introducing the all new NTR fly reel series. No fancy tools needed to change retr...

Made for flashy winging and flashy dubbing loops. Less is more.

13 Fishing Widow Maker Ice Rods are made with Premium EVA handles and ALPS thin wire double diamond coated guides for the precision and durability ...

The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding...

It features a 90-degree XL hook with a larger tie-eye, stronger wire, and an increased hook gap for better hook-up percentage than other jigs. When...

The soft rubber Speed Bumps work great as bobber stops and for Carolina rigging. Sold 15 Stops Per 1 Pack.

Platinum Black Swimbait hook with spring bait keeper, non-offset

Balsa wood float Brass grommets Multi-color Hi-Vis bite indicator Weighted floats have a weighted float base

Available in 3mm, 4mm, 5mm and 6mm sizes.

We’ve been a family-run company for 30 years, listening to our customers’ needs the entire time. Yep, we still pick up the phone when you call. And...

The Demon™ is like an institution among ice fishermen. In fact, some anglers never use another jig style… instead, they keep a variety of sizes and...

Internal brass rattle plus loud Kicker-Tail Fin makes it our loudest spoon yet Its flat-sided profile produces a tumbling action Angled body refle...

Salmon egg style, offset with up eye and a single slice

Sufix Performance Tip-Up Ice Braid is the standard in tip-up ice fishing line. Made with high tenacity polyester braid known as HTP™which provides ...

Tandem willow blades produce a high level of flash along with the thump of a Colorado kicker blade to entice bites, add in a 24K gold frame and the...

Kit includes the following colors:• Emerald Shiner• Perch• Yellow Perch Constructed of heavy duty brass and made to flutter.