New Arrivals

DESCRIPTION Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowled...

As fishing evolves over time, we are always in search of the next best lure to catch the next big fish. McDowell's Custom Baits are no exception. E...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

Supple Double Taper High Floating COLD TEMPERATURE Ideal use in 30-50 degree (F) temperatures WARM TEMPERATURE Ideal use in 50 - ...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized feedbac...

A legend, reimagined. The next generation of Legend Tournament Bass is the latest in St. Croix Rod design, materials, and angler recognized fee...

Sniper is a great choice for spinning or casting tackle. It features triple resin processing to give it high abrasion resistance, low memory, supp...

UV-R processing to protect nylon from harmful UV rays. Supple, easy to handle. Moderate stretch minimizes shock. Uniform line diameter. Low memory ...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. Th...

FEATURES The all-new material releases a super-charged scent field attracting fish in a way never before seen Ribbed body provides more surface ar...

This small crankbait has a superior combination of casting distance, swimming action, maneuverability, and real life-life profile. It works in high...

Constructed with newly engineered SCII carbon fiber that is both stronger in flexural strength and lighter than its previous formulation. Built wi...

WATER: Freshwater / SaltwaterLINE: FloatingTAPER: Weight ForwardLENGTH: 100ftCORE: Braided Nylon Multifilament • Loads Quick• Powerful Taper• Slick...

Mach Crush SLP baitcasting reels feature a high speed 7.5:1 gear ratio, available in left and right hand retrieves. Finished with a rich glow orang...

Legendary Kastmaster design. High density tungsten construction. Smaller than a fingernail. Micro series tungsten is the deadliest panfish spoon in...

Low-friction, cut proof aluminum oxide guides.

Weight: 3/4 oz. Length: 2 7/8″ x 1 3/16″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all...

Weight: 2/5 oz. Length: 2 1/4″ x 7/8″ The original Dardevle spoon invented by Lou Eppinger in 1906 is the most iconic lure of all ti...

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully USA-machined, and ultra-reli...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...

DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new mate...