New Arrivals

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

The Jointed Pinhead has been a staple in ice anglers tackle boxes for many years. The next generation of the Jointed Pinhead is here with the Joint...

A brand new style of jigging minnow packed with unprecedented features. Rattling google eye glass chamber and through body brass hammer provide ul...

Our newest addition to the Acme tungsten jig family. Features Mick-E ears that help the jig glide and dance through the water like a real water b...

The Zebco Rhino Tough Ice Fishing Rod Combo is built for the rowdiest of cold-weather adventures. The Rhino Ice spinning combo is equipped with fea...

For the last decade, gliding and darting baits have taken the fishing world by storm. Once thought of as a lure category exclusive to ice fishing, ...

The ESR “Enhanced Sonar Return” was born from the effort and expertise of the Eurotackle Team. The ESR Nano is the first ice fishing Tungsten jig d...

Proprietary Gel Phase Technology™ process produces the ultimate fluorocarbon ice line in performance, clarity and super-sensitivity. Hydrophobi...

Unique tail design for increased action Small enough for ice, large enough for open water Designed for a horizontal presentation Minnow shape imit...

Thin tapered legs designed for high action with minimal jig movement Ideal for perch and crappie Designed for a horizontal presentation Large body...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it...

Thin tapered tail designed for high action with minimal jig movement Subtle tail flicking and/or undulating action Designed for a horizontal prese...

Small appendages for life-like movement Imitates natural panfish prey Designed for a horizontal presentation Small enough for picky panfish yet la...

Resembles small darting fish fry ail quivers and pulses with the smallest jigging techniques Fish simply find it irresistible Designed for a horiz...

The Pinhead Mino has been a staple in ice angler's tackle boxes for many years. The next generation of the Pinhead is here, the Pinhead Pro! The p...

Designed specifically for a vertical presentation, the Tikka Mino is the ultimate balanced minnow. With its indestructible fin design, it swims and...

The Gravity Reel is a lightweight ice fishing reel featuring a sensitive anti-drag trigger. This trigger allows ice anglers to precisely adjust the...

Anglers looking for an affordable yet super-sensitive rod look no further than the Clam Scepter Rod. A unique design and a cutting-edge reel seat s...

Similar to the popular HD Trout, this smaller size was built for smaller applications like creeks and shallow fishing areas. This crankbait is grea...

An instrument of precision and endurance engineered for every ice angler - Skandic Ice. Handcrafted with proven componentry including a stainless-s...

In these situations, the successful angler is the one whose fly is in the water the most. For this reason, the Blue Ribbon series is designed to lo...

If you mess with the Bull, the fish get the horns! The VMC® Bull Spoon will put the odds in your favor on every outing with its erratic, wounded ba...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider prof...