New Arrivals

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Mag...

Strike King’s new Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability,...

Iron Decoy spoons are constructed from the finest materials in the industry. The high-quality solid brass spoons have a jewelry quality finish. The...

Sunline proudly introduces the newest edition of Shooter Fluorocarbon. Built in an effort to create a line that's useful in all applications, the S...

A combination of fine, flat and translucent fibers to create the perfect brush for streamers, baitfish or articulated flies. It has a great mobilit...

Fishin Freekz Hand Crafted beads are made in the USA with the best paints available . They are made of acrylic and come in various sizes and colors...

The best value in wading, the Tributary collection from Simms features every ounce of Simms high-performing wader DNA in an affordable package Bre...

The Okashira Screwhead adds our exclusive asymmetrical prop to the Okashira’s exquisite design, adding flash and subtle vibration. With one blade l...

The uncanny bite-getting performance of the original 3” model has been upgraded to a meaty 4.2” version specifically for North American waters. Ma...

Description The Hazedong Shad’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its ...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott...

The Dark Sleeper swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With ...

Designed for hard-thumping action with a medium-slow to medium retrieve, Magdraft's tail kicks into gear quickly, sending vibrations throughout the...

The legend is now bite-sized. The Vision OneTen+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the su...

Megabass Vision OneTen+1 is a mid-range jerkbait designed to increase the depth of the original Vision OneTen by up to 3ft. The Vision OneTen+1’s b...

Once the closely-guarded secret of the pros, the Vision OneTen jerkbait quickly became a staple among professional and amateur anglers alike, setti...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking me...

The J-Spec is the Ultimate 3inch multi-species jerkbait. Professionally designed with an action and feel that has been tested and proven time and t...

• Specific Great lakes Trolling rod actions • Durable E-glass blank construction • Double footed aluminum oxide guides • Stainless steel hooded ree...

Shimano engineered the Convergence series of casting and spinning rods utilizing quality components and blanks with versatile actions to meet the n...

Shimano redesigned the Scimitar Salmon/Steelhead series to be durable yet lightweight and ultra-sensitive to cover a broad spectrum of popular salm...

Set the hook and hold on, the rodeo is in town! The new VMC® Tungsten Bullfly Jig has a longer & bulkier body with goose feather tail and wings...

Approximately 1" wide and 18" long Life-like action Highly versatile Old-school material Outperforms standard silicones

Hareline Painted Lead Eyes are some of the highest quality dumbbell eyes around. Dumbbell eyes are indispensable for tying streamers. Not only do d...