New Arrivals

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliver tourn...

The Frog Popper is making waves, literally. Spitting and popping across the surface, the sound and surface commotion calls fish in from a distance....

Keep these Weedless Treble Fish Hooks on hand for when you find yourself casting into a lake with lots of vegetation. These ringed hooks are mad...

The only bead hook you'll ever need. In collaboration with the team at Addicted Fishing, we’re bringing our innovation in hook technology to the Pa...

Reach nirvana. The HD in this reel stands for “Heavy Duty.” The Guru S HD has both a complete cage design and type II in blaze finish. Guru S HD is...

Lamson's premium neoprene reel case--double thick micro fleece lined neoprene, flat lock stitching, adjustable length flap with sewn Waterworks-Lam...

As fishing evolves over time, we are always in search of the next best lure to catch the next big fish. McDowell's Custom Baits are no exception. ...

The Yo-Zuri 3DR-X Shad Crankbait features internationally patented 3D internal prism scale finishes that sends off light in all directions. The Sha...

A unique straight-tail shad profile excellent for a variety of micro finesse applications, the Z-Man Stingerz features a thick body that tapers to ...

Tie next-generation foam poppers, sliders, and divers. Design by Martin Bawden. The Double Barrel is an innovative, modern, soft-foam popper body t...

Splash™ Spinning combos has a new bright green color with an aluminum spool, 2 bearing construction and a QuickSet™ anti-reverse system. They featu...

Help your growing angler take their fishing adventure up a notch. Splash™ Jr. combos are expertly designed for kids ages 6-9 to make fishing fun, e...

Boldly answer the call of the outdoors with Zebco’s Roam baitcast combo in hand. Roam baitcast reel reduces chances of backlash with every cast. Dy...

Daiwa Tatula XT Casting Rod - Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) g...

The Daiwa DRDR.MINNOW FLOATING is a Floating Version of a classic hardbait with a long reputation for taking all manner of gamefish especially trou...

Made using a premium tungsten compound, these high-density weights are smaller than lead options in the same size, which allows anglers to add more...

Bladed swim jigs belong in every bass angler's arsenal! The Thunder Cricket was designed by Kevin VanDam, Greg Hackney, and Andy Montgomery and has...

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator...

The Strike King Mr. Crappie Maribou Sausage Spin features a 3/4-inch hammered willow leaf blade that glimmers and creates commotion when retrieved...

Topwater propeller bait that rotates and buzzes, leaving bubbles and mayhem in its wake By varying the retrieval speed you can adjust the amount o...

Unbelievable swimming action, the double-jointed body runs true while producing vibration like no other swimbait Exceptional lure in clear water B...

Front bill design is ideal for “bouncing” off hard cover, deflecting off rock and wood, and eliciting strong reaction strikes Shallow diving crank...