New Arrivals

The Big Gabot features a catamaran mouth to power pinpoint splash-walking action, redesigned weight and internals for improved durability and perfo...

The Yamamoto Cowboy has the same heavy body as the large Flappin’ Hog with improved action. The Cowboy has the bulkiest profile and the most action...

Oros strike indicators eliminate common indicator pain points. There are no small parts to fumble and lose. It's streamlined design is centered o...

Description The MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut ...

At 8” and over 3oz, the MagDraft is large meal meticulously crafted for a thumping tail action that travels through the body, giving the head a sub...

The Kingpin Imperial Centerpin Reel has a sleek design with exceptional details and performance. It is engineered from high-grade aluminum with a d...

The Kingpin Kinetic Centerpin Reel is truly one of a kind! Built with a tough, hefty look, you’ll be pleasantly surprised by how light and smooth t...

Omerta Custom Tackle Co. Series II Football jig is designed to be a finesse jig for Smallmouth. The hook is the perfect size to accommodate smaller...

It’s easy to skip a jig when the water’s glass calm and you have all the time in the world, but how often does that happen? Add a little chop to t...

Traditional round head design these heads are perfect for multiple techniques from long-lining to dock shooting and everything between. Featu...

With the Douglas LRS Fly Rod Series, Head Rod Designer Fred Contaoi has brought high-end performance to a price point for every angler, redefining ...

Design by Blane Chocklett The new Finesse Changer is a highly articulated, realistic baitfish streamer perfect for targeting many freshwater and sa...

Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a seg...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being availabl...

The tail-weighted, fast sinking GH46 Humpback Trout Minnow is built to dominate tough, technical streams and fast current. Despite its d...

The Hagen's Hawg Trough Ruler makes measuring fish a breeze with its special design that cradles your catch. Measure fish from 8-30" with 1/4" in...

Simms' classic mesh vest keeps it lightweight and breathable while offering the best pockets-to-price value on the water. Durable and weather-resi...

The ideal blend of technical performance and lightweight comfort, Freestone® Vest has all the necessary storage for conveniently accessing your fis...

Designed to work with both vest and packs. Nomad Nets are constructed with carbon fiber/fiberglass composite material. The result is a very ...

One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic...

Can i borrow some floatant dude? Can I borrow some floatant dude? Where's yours? I don't know - I think it fell out of my pack somewhere on ...

Ideal for targeting Bass, Walleye, Pike, and other freshwater bottom-feeding predators, the LIVETARGET LIVE Craw accurately mimics a vulnerable cru...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and...