New Arrivals

New Mojo Bass TRIGON rods are all about building a comprehensive bass-rod series on a proven high-performance platform while pushing limits and set...

BLANKPRIMARY MATERIALLINEAR S-GLASS GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALTITANIUM REEL SEATPRIMARY MATERIALNYLONPRIMARY N...

The SEVIIN GF Series Casting Reel, from the minds at St. Croix Rods, deserves real consideration from serious baitcast anglers. The GF Baitcasting ...

Engineered with precision and crafted to perfection, the Steeldriver’s high-modulus carbon fiber blanks are designed to withstand the harshest cond...

Engineered with precision and crafted to perfection, the Steeldriver’s high-modulus carbon fiber blanks are designed to withstand the harshest cond...

Evolving from previous models, the newly redesigned Trout-Panfish II series features reduced weights for improved balance and comfort, an up-lockin...

They've taken all the great things about our well-loved Signature Series, combined it with the hard-charging, fish fighting power of the Tough Fly ...

This versatile, durable and user friendly chenille makes Estaz the choice for top guides and tyers around the world

****Not For Sale In New York**** A great variation on a classic sinker... you should have plenty of these on hand. These Split Shot sinkers easily ...

This rod is ideal for guys who like to use light lines and small jigs for small to medium sized fish. This rod has a softer tip and midsection to p...

When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers m...

The Headbanger Shad 6”or 9" works well with just a simple straight retrieve, but excels when used with pauses and twitches. Available in three diff...

The Heddon Crazy Crawler® is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their p...

The BKK Feathered Spear 21-SS feature natural feathers and reflective fibers to enhance the presentation of the lure. When added to the back of a t...

Designed by Chippewa Flowage muskie guide Ty Sennett, the Pacemaker can stand up to the most ferocious strikes. All Pacemakers are made with the hi...

The MAG sized 8oz. Super DTM swimbait is a 100% soft lure. Our lures use a tough full coil internal harness that can accept two muskie treble hooks...

The same proven design that made Suick famous but made from an all new High Impact plastic, this Thriller is truly the best yet from Suick.

The Strike King Mr. Crappie Slab Daddy Live Hair Jig takes fishing with a sonar unit to a new level of gamesmanship! With a body and jig head desig...

VMC updated its popular Rugby Jig design with an articulated, free-swinging jig head that allows soft-plastic baits to flow and move more naturally...

The vision OneTen jr. Packs the tournament-winning characteristics of the immensely successful vision OneTen jerkbait into a 98mm (3.85in) frame, g...