New Arrivals

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance — KVD ELITE 200 jerkbai...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point,...

LT CONCEPT Now with a smaller and more compact frame, the LT family of reels utilize a small, lightweight frame with a larger DigiGear for the per...

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve e...

The Pflueger President XT Spinning Reel is a highly advanced version of the President reel series that offers exceptional performance. The smooth a...

Delivering top-tier performance at a competitive price point, the Pflueger President Spinning Combo is well suited for a wide range of applications...

The Pflueger President LE Spinning Reel is designed with a lightweight graphite body and rotor, an aluminum braid-ready spool, and an aluminum han...

FEATURES Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action Runs true without blowout at slow to m...

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

The Iconic stick bait, the Freestyler is back! Twitch it, tap it, jerk it – straight wind it – simply Freestyle! The freestyler is a super effectiv...

The premium zinc, UV-coated body carries an Indiana blade mounted on the belly which swings loosely on the rise and fall to maximize both flash and...

With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish...

The Freedom Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on ...

These tapered slip indicators allow the angler to run a super long leader. When a fish takes the fly and applies pressure, the indicator will relea...

Features Includes eight pieces per bag Perfect size for panfish Incredible action that cannot be stopped Bite triggering whale tail Thread it, nip...

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life-l...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided rib...