New Arrivals

The new Strike King Bitsy Minnow is second to none. If you are pond hopping and wanting to show up your friends, this is the bait you need on the ...

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect fines...

Includes M2 replacement knob and wire lace for easy lace system replacement in the field. For use with our Headwaters® Boa® and RiverTek® Boa Boot ...

These have been done to put emphasis on the pupil. You will love these!

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of spinning...

Shimano’s latest technologies to give anglers performance at an unbeatable price point. Incorporating HAGANE Gear cold-forging technology, the Sedo...

Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability with str...

Hit the waters with the newest additions to the Celilo Specialty Series with Trout and Kokanee Salmon models. Features include a sensitive graphite...

Premium hand tied marabou jigs that work great for a variety of gamefish. Available in all of the best colors and plenty of marabou gives these ji...

SEVIIN’S GS Series started with a clean sheet of paper to create the ultimate spinning reel platform. From the ultra-light 750 size to the medium-s...

The GX Series is more than just a pretty face. Sure, it's sleek style is going to standout on your boat deck, but SEVIIN'S built-from-scratch, angl...

Finally, a finesse-sized painted ball head with a hook that can handle the biggest fish in the lake. Designed to fit our soft plastics perfectly, y...

AVID SERIES FRESHWATER SPINNING BLANKPRIMARY MATERIALSCIII+ CARBON FIBER GUIDESPRIMARY RING MATERIALALUMINUM-OXIDEPRIMARY FRAME MATERIALSTAINLESS S...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhan...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Keitech Easy Shiner is an innovative swimbait that combines a shad body with a tournament-tested swim tail. This swimbait features a streamline...

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pr...

A PROFESSIONAL GRADE MONO - EXTREME STRENGTH, SENSITIVITY, AND CONTROL Ultra Strong and Thin - Our highest strength-per-diameter mono - wet or dry...

Yo-Zuri Rattl'N Vibes are Yo-Zuri's original lipless crankbaits. Internal stainless steel balls give these lures a super loud rattle and increase c...

Striking the optimal balance of spitting, chugging, and walking, the Bitsy Splash emulates all of the same topwater actions as the KVD Splash in a ...

QUALITY AND AFFORDABILITY of Strike King's Tour Grade products are now available deeper into the terminal tackle category OFFERING CONVENIENC...