New Arrivals

There is something special about swimbait fishing. The problem, however, is that everything just seems to be so big. What about a swimbait for ever...

Designed especially for the trout angler. The moderate action of the rod provides the delicacy needed for technical spring creeks, yet packs enoug...

The Butter Stick brings nostalgic design from the days of shag carpet, roller disco, and Hendrix rippin'. And like all things good and vintage, it...

An original, 'self-walking' topwater lure, Z-Man's 5-inch HellraiZer™ slashes, sputters and carves the surface unlike anything you've seen before. ...

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision an...

c Based on a custom 10/0 VMC 60 degree heavy duty jig hook with the super slick PTFE coating, the all-purpose design of the Monster Jig head allows...

Blood Run Fishing Balsa Floats are perfect for all species float fishing with spinning, baitcaster and centerpin float rods.Big Water floats are th...

Introducing the Spin'n Image, a rotating tail topwater lure with a finesse buzzing action that drives bass insane. This unique topwater lure was mo...

The Mid Finesse Lil Sneaky Jig is the heavier cousin of the Lil Sneaky Jig, but also has a compact, finesse profile equipped with a powerful hook. ...

Riversider Rods offer the best performance to price ratio. Great rods that don't break the bank. Great rod for targeting Salmon, Steelhead, and man...

The Convict Crawler is the deadliest wacky trout worm on the market! This Crawler is 3" long and tappers at each end to create the most dramatic ac...

As soon as you crack the seal on the Smelly Jelly Original Scents, you'll know precisely why bass go into a feeding frenzy when you're using these ...

Simply the best reverse-point straight eye fishing hook available on the market, only from Blood Run Fishing. The Tail Out single hook by Blood R...

Redwing Tackle Phantom Fluorocarbon Leader Material features 100% fluorocarbon to provide strength and sensitivity. This line is softer, stronger, ...

The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition of ...

Description The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version...

The famous Eurotackle B-Vibe swimbait just got bigger with this new 3" version.After receiving a huge amount of request they now offer a B-Vibe des...

A specially tuned version of the legendary Kaera, the Jackall Kaera S2 Beat Frog features a bladed attachment that amplifies action and acoustic a...

The Jackall FIRECRACKER, is a buzzbait that makes big cracking sounds on top of the water. The two props are designed to hit each other, making big...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, d...