New Arrivals

Hot Beads are brass beads perfect for adding a hot head or hot spot to your flies. Packed 25 per pack in sizes 2mm-5.5mm. 6.5mm contain 20 per pack.

An experienced euro nymphing angler requires a tool that aids in their ability to sense the slightest bites and to lift and set the hook on a fish...

Traction: OmniTrax Interchangeable Sole System adapts your traction to any fishing condition. Two outsoles included with every purchase. Fit System...

These brass beads are countersunk to facilitate sliding around the hook bend.

Unleash the Savage Blade! Our custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades ...

Dive into the fray with the 3D Burbot Tube – a predatory masterpiece born from the fierce depths! Crafted from a 3D scan of an actual burbot, th...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the origin...

America’s favorite rod just got better! Ugly Stik® GX2™ Youth Spinning combo is the perfect choice for youth anglers. Including the same great feat...

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the origin...

A natural insulator, Wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and ...

Benefits Natural Wool Insulation: Keeps hands warm even when wet, ideal for cold, damp conditions. Convertible Finger Access: Flip-back mitten d...

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer ...

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package. Th...

The Rapala PXR Mavrik 110 Jerkbait debuts as the first offering in Rapala's professional-grade PXR lures (Precision, Xtreme, Redline). A suspending...

Extra salt content provides excellent “shimmy” action on the fall Integrated slot for VMC Crossover Rings to maximize usage when Wacky or Neko rig...

When the Hatchet Spoon hits the water its intense rapid start & fluttering energy delivers maximum action and vibration grabbing the attention ...

The original proven Bull Spoon just got blinged out with a bladed hybrid treble hook for maximum flash and vibration! Erratic, wounded baitfish act...

Take things into high gear with the MACH® 1 Baitcast Combo. The reel features 7+1 stainless steel ball bearings, a rulon drag system with 15 lb. ma...

Super TPE material is extremely durable and allows bait to float Unique paddle tail design offers subtle swimming action Solid body for maximum du...

he Blue Fox Super Vibrax Tri-Pack Spinner Kit gives you 3 proven Super Vibrax Spinners in pro-selected colors, at a great price, to help you hook u...

A proven fish-catcher when targeting pressured shallow water bass, the Strike King KVD Elite 1.5 Squarebill Crankbait has undergone an Elite Series...

The Eurotackle I-Shimmer is much more than just a 0.6" Micro Tail Spin.Thanks to a flexible double high quality swivel linking the body to a small ...