New Arrivals

Introducing the Spin'n Image, a rotating tail topwater lure with a finesse buzzing action that drives bass insane. This unique topwater lure was mo...

The Heddon Crazy Crawler® is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their p...

Heddon's popular "splashers" the legendary Crazy Crawler, has been producing big fish for avid users for over half a century. These wild-acting top...

Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pauses, or reeled constantly at a medium retrieve ...

The Heddon Tiny Torpedo is sized to appeal to all gamefish. This small propeller-equipped topwater lure makes a big disturbance on the surface. ...