Products

Unique 3-blade, diamond-pattern prop produces entrancing sound and flash and enables slow retrieves so fish have no choice but to give in to tempta...

The Strike King Tour Grade Tube Jig Head features a weight forward design and a 60-degree black nickel Gamakatsu round bend hook, perfectly made fo...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

The new Strike King Tumbleweed is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative ...

Bladed swim jigs belong in every bass angler's arsenal! The Thunder Cricket was designed by Kevin VanDam, Greg Hackney, and Andy Montgomery and has...

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the joint...

The new 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who un...

Chrome-Alloy Swedish Stainless Steel blades for the Lazer Synthetic Ultra-Lite Hand Auger. Includes four blade screws for the 4" with 2 blades. Two...

One of the most used fly materials.

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line cons...

Proprietary Gel Phase Technology™ process produces the ultimate fluorocarbon ice line in performance, clarity and super-sensitivity. Hydrophobi...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofila...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abso...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water abso...

With stealth-like invisibility, this Hydrophobic/Water Repellent line boasts superior strength and handling and is low-stretch for optimal hook set...

Sufix Performance Tip-Up Ice Braid is the standard in tip-up ice fishing line. Made with high tenacity polyester braid known as HTP™which provides ...

The 7" Suick Weighted Thriller offers the enticing dive and rise Suick action. Can be used with lighter tackle. Drives Muskies and Northern Pike ab...

The same proven design that made Suick famous but made from an all new High Impact plastic, this Thriller is truly the best yet from Suick.

As the use of braided lines on spinning reels continues to grow in popularity Sunline continues to develop new braided lines for increased efficien...

Glide baits and swimbaits have seen increased popularity and now there is a choice in fluorocarbon made specifically for them. Big Bait FC was des...

100% fluorocarbon with additional stretch designed specifically for crankbaits and reaction lures. Also great for rattle baits, jerkbaits, spinnerb...

100% fluorocarbon designed for ice fishing featuring low memory for better bite detection and easy handling in extreme cold conditions. Formulated ...

Sunline proudly introduces the newest edition of Shooter Fluorocarbon. Built in an effort to create a line that's useful in all applications, the S...