Products

Deadsticking perfected. Fish smarter beneath the ice with the BaitStriker Combo. The BaitStriker reel features the exclusive BaitStriker Switch, le...

Deadsticking, Perfected. The Bait Striker takes hands-free ice fishing to the next level with the exclusive BaitStriker Switch, giving anglers the ...

On the Mount Rushmore of ice reels, the Black Betty family holds all four spots. With the “George Washington” of the group being the FreeFall Carbo...

The 13 Fishing FreeFall Ghost Reel features the revolutionary FreeFall trigger that allows hard water anglers to hit specific depths, and get insta...

Full Battle Rattle. Zero Compromise. The Blackout Ice Combo is built to dominate when it matters most, delivering an advanced system engineered fo...

Built for reliable performance and all-day comfort, the Bold Combo delivers dependable functionality for everyday ice fishing. Featuring a durable ...

Ultra-light. Razor-sharp. Built to detect every bite. Featuring an integrated custom Evolve Titanium Spring Bobber, the Capture Panfish i...

Strength meets precision. The Capture Walleye is engineered for anglers targeting trophy fish beneath the ice, combining the sensitivity to detect ...

Take control of the ice. This rod and reel combo delivers unmatched sensitivity, smooth performance, and comfortable handling so you can feel ever...

Lightweight Performance. Smooth by Design. Built for the Hardwater. The Clout Ice Fishing Reel delivers the performance and durability hardwater an...

Redesigned. Reimagined. Better Than Ever. The 13 Fishing Descent brings proven inline performance to more hardwater anglers at an accessible price....

Designed for precision and sensitivity, the Fantom Combo brings together FreeFall® control and a responsive solid carbon and fiberglass rod to help...

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you r...

The 13 Fishing FreeFall Ghost Aluminum Reel features the groundbreaking FreeFall trigger enabling ice anglers to reach specific depths and achieve ...

Stay toasty, the Heatwave is ideal for anglers that want to ensure their success on the water. Whether hole hopping or making them pay in the shack...

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a pl...

Feel more. React faster. Fish with confidence. The Surge combo delivers exceptional sensitivity and precision, keeping you connected to every strik...

Feel every strike with precision and control. Surge’s responsive blank and smooth guides let you connect with the action instantly, while the comf...

Sometimes innovation means getting the basics exactly right. The Snitch Descent Combo has been putting fish in the hole for years—and now it’s been...