Products

The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for in...

The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that l...

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system f...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Mo...

The KVD Mega Dawg was designed to do all that. It’s a premium KVD approved lure and is the BIG Dawg in the KVD Sexy Dawg family by Strike King®. It...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action....

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action....

Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers...

Like fishing shallow? The KVD 1.5 shallow running squarebill is the bait for you. This bait is designed to bounce off of rocks in extremely shallow...

Perfect for shallow water, power fishing. The squarebill design and unique hunting action will constantly wander with erratic movement while still ...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while s...

Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement, while ...

Strike King’s Zeus Worm is an extra large 9.5-inch worm that is developed with the advanced Perfect Plastics pouring system to create vivid, strike...

The Strike King Lil' Mr. Money Spinnerbait delivers a scaled-down presentation perfect for tough fishing conditions and matching the hatch with sma...

Front bill design is ideal for “bouncing” off hard cover, deflecting off rock and wood, and eliciting strong reaction strikes Shallow diving crank...

Unbelievable swimming action, the double-jointed body runs true while producing vibration like no other swimbait Exceptional lure in clear water B...

Topwater propeller bait that rotates and buzzes, leaving bubbles and mayhem in its wake By varying the retrieval speed you can adjust the amount o...

For decades, the MINI-KING® Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers ...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

The Mr. Crappie® Thunder® from Strike King® features a skirt similar to a tube, however it also boasts a beefy, solid body that's capable of being ...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall ha...

Drop it right on their head and watch how many more fish you pull out of those brush piles.

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

Developed in collaboration with Wally Marshall, Mr. Crappie, Strike King®'s Mr. Crappie® Lightning Shad is a soft plastic bait that displays a bait...