Products

Smells and tastes like your favorite scents Crystalina glitter reflects light and increases visibility Now available in popular Aniseed scent! New...

FEATURES Dissolve slowly in water Smells and tastes like live bait Scientifically proven formula trout love New Tequila Colors feature either worm...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Resembles hatchery food many trout are reared on Blends hatchery food ingredients with powerful scent and flavor

FEATURES Formulated for trout and panfish Emulates juvenile (nymph) stages of an insect’s life, on which many fish feed A favorite food for many f...

Purposefully built for use with bladed vibrating jigs Patent Pending "Honey Comb" technology allows the jig or angler to drive the perfect action ...

FEATURES Unique segmented body for more vibration and swimming action More surface area for better scent dispersion Lifelike body/color detail and...

Unique tail design for increased action Small enough for ice, large enough for open water Designed for a horizontal presentation Minnow shape imit...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Thin tapered tail designed for high action with minimal jig movement Subtle tail flicking and/or undulating action Designed for a horizontal prese...

FEATURES Pro-designed by Bassmaster Classic® Champion Skeet Reese Enticing finesse profile of a grub with the proven fast action of the Pit Boss s...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Berkley® PowerBait® Trout Dough has proven it catches fish season-after-season. Take your Dough Fishing experience to the next Level with the Moldi...

Premade nibbles, smaller in size than the Powerbait Power Nuggets.  Use in conjunction with your favorite live or artificial baits for added scent ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it...

Thin tapered legs designed for high action with minimal jig movement Ideal for perch and crappie Designed for a horizontal presentation Large body...

The Berkley Screamin' Choppo builds on the legendary action of the original Choppo, but with an enhanced, louder sound profile designed to t...

No break-in period needed: The Riveter's custom serrated rivet and anodized blade create a loud and consistent squeak, straight out of the packa...

DESCRIPTION Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowled...