Products

V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on sla...

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibra...

Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original ...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink of break. Adjustable tension and hi-vis indicator bead give ang...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard ...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily bac...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a sm...

At a mere 1/8 oz. the Ultra Light Shad is the smallest, headstrong shad bait Rapala® makes. Small in size, but not in features, like a precision in...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accura...

Available in 3mm, 4mm, 5mm and 6mm sizes.

The Flirt series of finesse worms have been designed to give anglers hand pour color and action with the durability of an injected bait. Flirts uni...

Modeled after its bigger brother, the Reaction Innovations Petite Twerk channels all of the bass-catching action as the original – now in a bite-si...

The Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have bee...

The silhouette and action mimics bait fish and crustaceans like no other lure. It has been used to win countless tournaments and piles of prize mon...

The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it has been a fixture on the pr...

A new approach to a classic material. Double sided and tear proof. Two sizes per pack of 32 eyes.

The Rebel Deep Wee is undoubtedly one of the most popular fishing lures in the world. Its small life-like profile entices and catches all sizes of ...

Rebel redefines ultralight lures with the microCritters Series of baits. Available in three colors, which includes chrome and trout styles mimickin...

Only the original Pop-R has the faith of America's top water angler - Zell Rowland. Once referred to as 'The Secret Bait of the Pros,' now everyon...

The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or ...

PRODUCT FEATURES Most powerful drag in its class Adjustable, CarbonFiber drag Unmachinable, unique Die-cast construction Large arbor design speeds...

Powerful, Deep-Loading Fast Action High-Performance Nano Resin-Impregnated Graphite Technology Chrome-Plated Stainless Steel Guides with Ceramic In...

The Butter Stick brings nostalgic design from the days of shag carpet, roller disco, and Hendrix rippin'. And like all things good and vintage, it...