Products

FEATURES 3 Pack Kit Available in shad-based and craw-based forage matching colorways Classic flat side profile mimics a variety of species and cr...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in sof...

Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow retrieve

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone w...

Excellent for walleyes and bass Great on spinner rigs and weedless jigheads Features Gulp! extreme scent dispersion Expand your strike zone with G...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

Fortified with Gulp! flavor chunks– natural bait scent and flavor Gulp! chunks creates large scent field Preformed into optimal nuggets making it ...

Realistic Corn Kernel Profile: Crafted with an authentic corn kernel shape featuring the distinctive plump, rounded design and natural texture t...

DESCRIPTION The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generati...

High buoyancy keeps bait in the strike zone Lifelike appearance Great on spinner harness

An absolute killer bait on our local trout streams!  Chunky Cheese and Bubblegum work excellent for trout on Pine Creek, and abroad.   The extreme ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Shorter, fatter trout-attracting worm Unique shape is great for wacky rigs Features Gulp! extreme scent dispersion

FEATURES Replaces the real thing Water-based formula has lifelike taste and texture

FEATURES Fortified with Gulp! flavor bits Natural live bait taste Floating formula floats hook in the visible strike zone

FEATURES Fortified with Gulp! flavor bits Pre-formed nuggets are easy to rig Floating formula floats hook in the visible strike zone

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable Corrosion resistant s...

The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. E...

Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfec...