Products

Front bill design is ideal for “bouncing” off hard cover, deflecting off rock and wood, and eliciting strong reaction strikes Shallow diving crank...

Unbelievable swimming action, the double-jointed body runs true while producing vibration like no other swimbait Exceptional lure in clear water B...

Topwater propeller bait that rotates and buzzes, leaving bubbles and mayhem in its wake By varying the retrieval speed you can adjust the amount o...

For decades, the MINI-KING® Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers ...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

The Mr. Crappie® Thunder® from Strike King® features a skirt similar to a tube, however it also boasts a beefy, solid body that's capable of being ...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

Drop it right on their head and watch how many more fish you pull out of those brush piles.

The Mr. Crappie® Sausage Heads™ are designed with a unique sausage shaped head and with an Eagle Claw® Lazer Sharp platinum black hook to keep the ...

Developed in collaboration with Wally Marshall, Mr. Crappie, Strike King®'s Mr. Crappie® Lightning Shad is a soft plastic bait that displays a bait...

The Strike King Mr. Crappie Maribou Sausage Spin features a 3/4-inch hammered willow leaf blade that glimmers and creates commotion when retrieved...

The unique shape of the Strike King Mr. Crappie Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertical...

The Strike King Mr. Crappie Slab Daddy Live Hair Jig takes fishing with a sonar unit to a new level of gamesmanship! With a body and jig head desig...

The revolutionary Strike King Mr. Crappie Slab Slasher Jig Head gets you hooked with its #2 black nickel Eagle Claw hook in a a 45 degree bend that...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall h...

Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

Designed with Forward Facing Sonar techniques in mind, the Strike King Pinger Minnow is pre-rigged for a flawless presentation every time right out...

his spinnerbait features two willow leaf blades, which provides the most flash, allows a faster retrieve, and is great in clearer and deeper waters...

A small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. Small bodied Deep diver Dives to 8...

The Series 4 is great for medium depth, heavy cover applications and dirty water.

A large deep diver with a 0° diving plane, the Series 6 is designed to cast extreme distances. Systematic flat areas are incorporated to send out l...

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail...

The Rage Tail® lure’s unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and ...